$27.7B
North American promotional products distributor sales in 2025.
ASI reported this record total after a stronger fourth quarter, following a mixed start to the year.
Source: Advertising Specialty Institute, January 21, 2026Industry Reference
Branded Apparel & Promotional Products Statistics
Current market and consumer figures for custom apparel, promotional products, and the North Carolina market.
Last updated August 27, 2026
At a Glance
These figures bring together recent industry and consumer research that is useful when planning branded apparel, team gear, event merchandise, and promotional products. Each statistic links to its original published source and date.
4.2%
Year-over-year growth in North American promotional products distributor sales for 2025.
The figure compares 2025 distributor sales with 2024, according to ASI's annual sales report.
Source: Advertising Specialty Institute, January 21, 2026$1.1B
North Carolina promotional products sales in 2024.
ASI listed North Carolina at 4.4% annual growth, placing it among the faster-growing state markets in the report.
Source: ASI Media State & Regional Sales Report, October 7, 202590%
Of consumers surveyed agreed branded merchandise improves their perception of the brand.
The finding points to the value of useful, well-made items as part of a brand experience.
Source: PPAI Product Power 2026, December 8, 202583%
Of consumers surveyed said receiving a promotional product makes them feel appreciated.
The result reinforces why branded apparel is often used for employees, teams, events, and customer thank-yous.
Source: PPAI Product Power 2026, December 8, 202565%
Of consumers surveyed said they are very likely to keep a branded product for at least six months.
Durability, design, and material were named as factors in whether an item stays in use.
Source: PPAI Product Power 2026, December 8, 2025#1
Apparel was the top promotional-product category across every age group in a PPAI consumer survey.
PPAI surveyed more than 3,000 U.S. consumers ages 16 to 60 for this generational preference report.
Source: PPAI Promo Preferences by Generation, September 29, 2025Reading the numbers
What these statistics cover.
Promotional products industry sales describe distributor sales, rather than every form of apparel decoration or print production. Consumer findings reflect the survey populations and questions reported by PPAI. North Carolina sales come from ASI's 2024 state report, the most recent state-level figure published in that report.
Sources & Citation
Reference this page.
Suggested citation: Action Designs, “Branded Apparel & Promotional Products Statistics 2026,” updated August 27, 2026.
Link directly to the statistic you are citing, such as industry sales, North Carolina market data, or branded-product retention.
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